— the Partner Playbook

The framework for creators who grow through partnerships.

A short, working manual on how to turn one offer into a self-perpetuating growth engine — by building with partners instead of grinding alone. Eight chapters built around the Partner Flywheel.

— what’s inside
  1. 01
    The Wrong Problem
    Why "I need more reach" is almost never the actual bottleneck.
  2. 02
    The Partner Flywheel
    Four turns — Attract, Activate, Attribute, Amplify — that compound across every partnership.
  3. 03
    What You Have / What You Need
    The five-minute inventory that turns awkward DMs into clean swaps.
  4. 04
    Finding the Right Partner
    Why audience overlap is mathematical, not vibe-based.
  5. 05
    The Pitch (and the Partner Pack)
    The kit that does the asking for you — so partners only have to hit send.
  6. 06
    The Deal
    The three deal shapes that cover 95% of working creator partnerships.
  7. 07
    The Launch, the Track, the Pay
    The post-launch hygiene that makes round two automatic.
  8. 08
    Closing the Flywheel
    How partner #1 makes partner #4 find you.
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The Partner Playbook · Profit for Partners