Your next 1,000 customers are one partner away.

Paid traffic gets more expensive. Partnerships compound.

Every dollar you spend on ads stops working the moment you stop spending it. Every partnership keeps working as long as the partner does. We think creators, operators, and founders should spend less time bidding against each other on the same keywords — and more time recommending each other to the audiences they already have.

Six things you’ll have a real answer to by the end.

Specific strategies, frameworks, and plug-n-play resources.

1. 1The six types of partnerships — and which one fits the offer you already have.
2. 2How to spot a partner-ready offer (and what to fix when yours isn't quite there).
3. 3The win-win deal structure that actually gets a yes from busy creators.
4. 4How to make it stupidly easy for partners to promote you — without writing anything yourself.
5. 5Where to find partners who already have your buyer (and the search queries that surface them).
6. 6Who to reach out to first — and the exact outreach messages to send, in your voice.

Anyone who’d rather be recommended than ranked.

If you have something worth selling, partnership-led growth is for you. The playbook works whether you sell software, courses, services, newsletters, or anything in between.