63+ definitions of the partnership terms used across The Partner Playbook, the Partner Pack, and the six partnership types. Plain English, no fluff — the way you'd explain it to a friend over coffee.
The second turn of the Partner Flywheel: giving a willing partner everything they need to promote in under 10 minutes. This is what the Partner Pack solves.
A partner who promotes your offer in exchange for a commission on sales generated through their unique referral link. The simplest of the six partnership types — low coordination, attribution via link.
The fourth turn of the Partner Flywheel: feeding the partner's results back into the next attract cycle — testimonial, case study, co-promotion, referral.
The five-minute inventory at the heart of the Partner Playbook: what you have to offer (audience, product, skills, capital, deals) and what you're looking for. Turns awkward DMs into clean swaps.
The first turn of the Partner Flywheel: getting in front of potential partners (not customers). Done through visible work, peer-featuring, and a public Asset / Need.
The third turn of the Partner Flywheel: making sure every sale a partner generates is correctly credited to them. Without attribution, partners stop promoting.
The technical and contractual process of tracking and crediting partners for the conversions, sales, or actions they generate. Usually via unique link + cookie + payout schedule.
The degree to which a partner's audience matches the ideal customer profile of your offer. Mathematical, not vibe-based — measurable via niche overlap.
One of the six partnership types: a partner who brings a paid newsletter, podcast, or community audience to the table. Lower attribution clarity than affiliate, higher trust transfer.
One of the six partnership types: a partner who provides funding in exchange for revenue share or equity. Higher friction, longer cycle, larger ceiling.
The repeatable sequence a partner uses to convert their audience into your customer: awareness post → activation asset → call-to-action with attributed link. One of the eight Partner Pack sections.
One of the six partnership types: a peer who co-creates a workshop, podcast episode, mini-product, or launch with you. Highest trust, highest activation energy, deepest moat.
The ongoing stream of partnership opportunities available to you. Healthy deal flow means you can be selective; thin deal flow means you take what comes.
One of the six partnership types: a partner who sources warm introductions to other partners or buyers. Paid by retainer or commission per deal closed.
A partner who provides access to an audience or channel for promoting offers. Overlaps with Audience Partner but emphasizes the channel rather than the relationship.
An offer that remains available and relevant indefinitely, without time-limited promotions. Easier for affiliates to promote in batch, harder to create urgency.
A premium-priced product or service, typically $1,000 or more, offering significant transformation. The math behind partnerships changes — one sale can justify a real partner discount.
One of the eight Partner Pack sections: a one-page diagram of the kinds of partners best positioned to promote your offer — by audience, by problem, by adjacent product.
The total revenue expected from a customer over their entire relationship with you. High LTV justifies higher commissions and longer attribution windows.
Algorithmically pairing partners based on complementary goals, audiences, and capabilities. The function the Profit for Partners platform performs once you have a Partner Pack and an Asset / Need.
One of the eight Partner Pack sections: a single-page document a partner can read in 60 seconds and immediately know what your offer is, who it's for, and how they'd promote it.
One of the six partnership types: a partner who runs operational pieces of your business — ops, ads, fulfillment, support — in exchange for revenue share rather than salary.
One of the eight Partner Pack sections: pre-written messages a partner can use to introduce your offer to their network. Lowers activation energy from blank-page to fill-in-the-blank.
The four-turn loop at the core of the Partner Playbook: Attract → Activate → Attribute → Amplify. Each turn feeds the next; the flywheel compounds across partnerships.
A measure of how easy your offer is to promote. Inputs: clarity of transformation, commission economics, asset readiness, audience fit. Output: a 0-100 score with the specific gaps a partner would otherwise hit.
A formal or informal contract outlining the terms, responsibilities, and compensation in a partnership. Doesn't need to be legalese — needs to be written.
One of the six structural categories partnerships fall into: Affiliate, Audience, Collaborator, Operator, Capital, Deal-finder. Determines coordination cost, attribution clarity, and ceiling.
Revenue generated with minimal ongoing effort, often through recurring commissions or royalties. Partnerships are how creators get there without managing ads.
A partnership model where profits are divided proportionally among participants based on contribution. The default structure for Operator and Capital partners.
The six structural categories in the Partner Playbook: Affiliate, Audience, Collaborator, Operator, Capital, Deal-finder. Most creators should start with Affiliate or Collaborator.
The technical process of monitoring partner referrals and attributing conversions. Usually a unique link or coupon code plus a cookie + server-side fallback.
The phenomenon where a partner's recommendation transfers their credibility to your offer. The reason a recommended sale beats a paid impression by an order of magnitude.
One of the eight Partner Pack sections: a step-by-step list of where to paste each asset (OfferLab, Gumroad, ConvertKit, etc.) so the pack ships in an hour, not a weekend.
A partnership outcome where all parties receive fair value for their contributions. The asymmetric kind — where one side over-extracts — breaks the flywheel within months.